At Innermost, I owned both the strategy and content creation for Facebook, TikTok, and Instagram, growing their following by 27% (as of November 2021). I heavily contributed to brand copy, assisting with email, blog post, and product page production.

I assisted with creative direction, visualizing a website redesign and working with an e-commerce expert to execute the changes. In addition, I directed a photoshoot featuring their core range of wellness products, which remains prominent on their online store.

My title was Social & Community Editor, but in the start-up atmosphere, I had the opportunity to be the “Creative Catch-All”.