At Tracksmith, I own the voice as the sole Copywriter, reporting directly to the Creative Director and collaborating closely with the Marketing Team. From from ideation to execution, I manage copy across every touchpoint, and over time, I’ve also become directly involved in informing the broader brand strategy and an integral part of the creative process.
The beauty of this role lies in its dynamic push and pull: each word is considered, a curated balance of commercial clarity and creative tone. Every product page is equally educational and inspirational.
Whether it’s a three-word Instagram caption or an 800-word lookbook narrative, there is sentiment in every syllable. It’s more than e-commerce copy, it’s a love affair. With running — and for me, with writing.
Track
smith
Premium
Product
Copy
A Call to the Customer
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It’s About Time
To runners, time is everything. It’s the universal standard in our sport, governing pace, personal bests, and podium finishes. Every second is an irreplaceable opportunity, a runner’s most valuable asset. And so, we engineered the Eliot Racer to help you chase down more of it…view more
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Tailored Performance
Running is a study in contrasts: a sport steeped in history but with the purpose to keep moving forward. It’s grounded in heritage, and yet it steers us onward. And the best running gear reflects this philosophy – honoring tradition while embracing innovation. Inspired by this duality, we combined a classic silhouette and timeless details, like durable piping and pintuck seams, with modern materials to make a refined running short that’s tailored, timeless and technical. Meet the Founder’s Short…view more
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For the Fieldhouse
A dedicated runner’s routine is more than just miles – it’s a commitment to movement that fulfills and fuels a life on the run. The Fieldhouse Short Sleeve Crew is designed to support the other half of the habits that get us to the finish line: the strength work that fortifies our foundation, the core training that supports our efforts on the roads, track or trails. Crafted in a lightweight, long-lasting cotton blend, the top offers the feel and fit of a classic cut-off crew – although our rendition is made from a luxurious loopback French terry that breathes with you…view more
Long-
Form
Favorites
Quietly Commercial
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We often put our favorite athletes on a pedestal (or more appropriately, a podium). We almost forget the humanity in the sport, the aspects of these elites that we can identify with – the hiccups, the hard efforts, the heart-skipping seconds before one’s time flashes on the big screen. But that’s where the true inspiration lies, in the reminder that no matter how fast someone runs a curve, hands off the baton, or breaks the tape, they are human too…read more
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Since 2005, FILATI has crafted thermoactive garments – the base and mid-layers that serve as staples throughout colder seasons. Their experience has allowed them to offer solutions for a breadth of purposes, from flame-retardant undergarments for firefighters to performance-ready pieces for well-known sports brands. They are OEKO-TEX® certified, meaning their goods are free from harmful chemicals down to the button…read more
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Sometimes our strongest finishes sneak up on us. We’re so woven into the work, engulfed by the grit and the grind, that we can only hope it all unfolds into an achievement. In racing, at least we know we’re headed toward the tape, following a route at a practiced pace. But in most other aspects of life, there is no set start or end. We just follow the course. And no matter what, we always find the finish line – wherever that may be. As runners, it’s in our blood…read more
Story
Telling
Selling with sentiment
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They say life moves slower by the sea. Yet, somewhere between the oak trees and the Atlantic Ocean, we sought speed on Martha’s Vineyard – where the beach’s breeze makes for a hell of a tailwind. For runners on the island, golden hour is for chasing goals and tracing the contours of the coastline, where the saltwater pairs perfectly with both sweat and serenity. The coast invites the effort – and then eases you back after…view more
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Why is it that – when the sun starts to set a little bit sooner, the leaves begin to fall at our feet, and the temperature takes a dip – we somehow feel warmer than ever. It’s the emotion that autumn evokes, an everlasting hint of home that is found in the swirl of colors that blur past us as we run along the tree-lined roads tangled in our memories. It conjures moments spent alongside teammates, pacing ourselves through the bitter cold for hours on end…view more
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As soon as Summer starts its reign, you can feel it the second you step into a session. The sun’s rays have you ready, a warm welcome for the hard work to come, and there’s a stillness in the air, begging to be shaken up by speed. And while we love that the dreary mornings have finally transformed into brighter daybreaks, when things really get heated, running can be anything but a breeze. Every sweat-drenched step speaks to stamina, each mile an ode to motivation…view more
